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Clarity: Understanding your vision and your users
Clarity is where everything begins.
We uncover what makes your business unique, who you serve, and what your clients truly need from your website. When we understand the why behind your work, we can design a digital home that reflects your energy and communicates your value clearly.
Just content, design, and user flow that guide your audience with intention.
Our Framework: Clarity, Structure, and Trust
At The Wright UX, everything we design starts with one intention to give you peace of mind and a website that works as hard as you do.
Our framework is built on three pillars that guide every decision, every design, and every partnership we take on. These pillars are at the heart of how we create digital experiences that feel good, function beautifully, and move your business forward.
Structure: Building systems that support your growth
Great design is nothing without a strong structure behind it.
Structure is how we organize your content, plan your pages, create your user journey, and build systems that make your website not just beautiful, but easy to navigate and ready to grow with you.
That is what we create here.
Trust: Delivering peace of mind through ongoing support
Trust is the foundation of every partnership we build.
With reliable maintenance, proactive updates, and a partner who watches your website even when you are not, you can stay focused on what you do best.
This is the heart of our Fractional Digital Partner service, making sure your digital world stays aligned, protected, and performing at its best.
Our Mission
Our mission is to provide comprehensive and tailored user experience and design solutions that will improve your customers’ satisfaction and help small businesses succeed. We strive to empower small businesses and marginalized communities, ensuring inclusivity in the digital space.
Driving Success Through Inclusive and Tailored Design Solutions
Our Vision
We envision a world in which small business owners have access to the same quality of user experience and design services as large corporations.
Purpose-Driven Design: How Kim Oden Founded The Wright UX
The Wright UX was founded by Kim Oden, a product designer with over ten years of experience and a passion for empowering businesses and organizations. After spending over 20 years in the insurance industry, Kim discovered her true calling in digital design, where she could make a meaningful impact. In December 2022, she left her long-time job to fully dedicate herself to helping small businesses, non-profit organizations, and government agencies. As a certified woman-owned business, The Wright UX is committed to partnering with other small business owners and providing the tools needed for these organizations to succeed and grow.
What Our Partners Say
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I went to Kim in desperation. I had paid someone to update/upgrade my daughter's website and they did not get it right as a matter of fact it was horrible. When I told her my concerns she immediately set up a meeting and took thorough notes on what I wanted to see. She kept in touch and met with me after each stage to make sure that I was satisfied with the progress. I am happy with the website and all of the work that she did.
Latishia Jordan
I know I speak for both of us when I tell you that we are also very appreciative of our partnership! We have made significant strides since working with you. THANK YOU for keeping us moving forward on projects and for caring about Hope Station’s success as much as we do.
Megan Cooley
Purpose-Driven Design: How Kim Oden Founded The Wright UX
The Wright UX was founded by Kim Oden, a product designer with over ten years of experience and a passion for empowering businesses and organizations. After spending over 20 years in the insurance industry, Kim discovered her true calling in digital design, where she could make a meaningful impact. In December 2022, she left her long-time job to fully dedicate herself to helping small businesses, non-profit organizations, and government agencies. As a certified woman-owned business, The Wright UX is committed to partnering with other small business owners and providing the tools needed for these organizations to succeed and grow.
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© 2026 by The Wright UX, LLC
Our Framework: Clarity, Structure, and Trust
At The Wright UX, everything we design starts with one intention to give you peace of mind and a website that works as hard as you do.
Our framework is built on three pillars that guide every decision, every design, and every partnership we take on. These pillars are at the heart of how we create digital experiences that feel good, function beautifully, and move your business forward.
Clarity: Understanding your vision and your users
Clarity is where everything begins.
We uncover what makes your business unique, who you serve, and what your clients truly need from your website. When we understand the why behind your work, we can design a digital home that reflects your energy and communicates your value clearly.
Just content, design, and user flow that guide your audience with intention.
Structure: Building systems that support your growth
Great design is nothing without a strong structure behind it.
Structure is how we organize your content, plan your pages, create your user journey, and build systems that make your website not just beautiful, but easy to navigate and ready to grow with you.
That is what we create here.
Trust: Delivering peace of mind through ongoing support
Trust is the foundation of every partnership we build.
With reliable maintenance, proactive updates, and a partner who watches your website even when you are not, you can stay focused on what you do best.
This is the heart of our Fractional Digital Partner service, making sure your digital world stays aligned, protected, and performing at its best.
What Our Partners Say
I went to Kim in desperation. I had paid someone to update/upgrade my daughter's website and they did not get it right as a matter of fact it was horrible. When I told her my concerns she immediately set up a meeting and took thorough notes on what I wanted to see. She kept in touch and met with me after each stage to make sure that I was satisfied with the progress. I am happy with the website and all of the work that she did.
Latishia Jordan
The Wright Ux completed my business website and it was a wonderful experience. I am not the most tech savvy person but Ms. Oden was very patient, professional and persistent in assisting me get to the end launching my website on schedule. When I got stuck she had suggestions, when I was lost she lead the way, when I was behind she caught me up to speed. I appreciate her time and business. Forever customer here for sure!!!!! Thank you Wright UX.
Rhonda Sweat