How to Improve Your SEO Without Hiring a Specialist

Kim Oden
Aug 7
2 min read

A woman looking at The Wright UX website audit web page.

If you’ve ever Googled your business and couldn’t find it… you’re not alone. Search Engine Optimization (SEO) might sound like a techy buzzword, but at its core, it’s about helping the right people find your business when they need it most.

And no, you don’t need to become an SEO expert or hire one to get started.

What Is SEO (Really)?

SEO is what helps your website show up on search engines like Google. When it’s done right, your website ranks higher in search results, which means more people can discover your services, products, and brilliance.

But when it’s ignored? Your beautiful website could be sitting in the digital shadows, unseen and underperforming.

5 Simple Ways to Improve Your SEO Today

You don’t need to overhaul your entire site or master complicated tools. Here are simple, impactful actions you can take now:

1. Use Keywords That Match What Your Clients Are Searching For

Think like your client. Instead of “wellness consultant,” they might search for “stress coach for working moms” or “help with burnout.” Use phrases your audience would actually type into Google—and sprinkle them naturally into your homepage, services, and blog pages.

2. Add Alt Text to Every Image

Alt text isn’t just for accessibility—it also tells search engines what your images are about. Describe your images briefly and clearly, using relevant keywords where it makes sense. (Example: “Black woman smiling while reviewing website design strategy on laptop.”)

3. Update Page Titles and Meta Descriptions

These are the snippets that show up on Google results. Make sure each page on your site has a unique title and description that reflects what’s on the page and includes a keyword or two.

4. Get Strategic with Headings

Google reads your H1s, H2s, and H3s like a table of contents. Use clear, structured headings with keywords to help both users and search engines navigate your site with ease.

5. Check Your Site Speed and Mobile Experience

A slow or clunky website can kill your ranking (and your conversions). Use free tools like Google PageSpeed Insights to check your performance and make sure your site is mobile-friendly.

But Let’s Be Honest—You Don’t Have Time for This

You’re running a business, managing a team (or household), and wearing all the hats. SEO shouldn’t be another thing sitting on your to-do list collecting dust.

That’s where we come in.

At The Wright UX, we offer custom website audits to help you understand exactly where your SEO stands—and what you can do to improve it. We’ll give you clear, actionable steps or take it off your plate entirely.