AI and Website Content: How to Make Your Website Convert Better

Kim Oden
4 days ago
4 min read

A simple guide for busy entrepreneurs who want a website that works as hard as they do

Laptop on a desk displaying a website layout with play icons. Glasses and notebooks beside it, brick wall in the background.

If I had a dollar for every entrepreneur who told me, “I know what I want to say… I just don’t know how to say it,” I would have retired by now.

Here is the honest truth:

The number one reason website projects get delayed is not design, technology, or platforms.

It is content.

Content is the bottleneck.

Content delays timelines.

Content can turn a six week project into a six month one.

And if that is you, you are not alone. Most business owners know their work inside and out, but struggle to turn their value into words. This is where AI becomes incredibly helpful.

AI will not replace your voice or your story, but it will help you get your ideas organized so your website can actually convert.

This guide will show you exactly how to use AI to write better website content, whether you are working with me as your Fractional Digital Partner or writing your site yourself.

Let’s keep it simple and actionable.

Why Website Content Matters More Than You Think

Your website content is not just text.

It is your salesperson.

Your first impression.

Your explanation of value.

Your conversion engine.

If your content is unclear, inconsistent, or incomplete, your dream clients will not understand:

What you do
Who you serve
How to work with you
What your offer includes
Why they should choose you
What transformation you provide
AI can help you clarify all of this faster.
But before we get into the “how,” let’s clear something up.

What AI Can Do and What It Cannot Do

AI can:

Help you get ideas out faster
Turn scattered thoughts into clear paragraphs
Suggest headlines and section headers
Identify gaps in your messaging
Rewrite content in your tone
Help generate keyword ideas
Help outline each page before you draft

AI cannot:

Understand your lived experience
Know your story
Replace your personality
Make decisions about your brand
Understand nuance
Think strategically about user experience or conversion

This is where strategy, human expertise, and partnership come in.

AI is the assistant.

You are the expert.

I am the partner who helps structure everything so it actually converts.

A Step by Step Guide to Using AI for Better Website Content

Below is the same process I use with clients. These steps will help your content feel clear, confident, and aligned with your brand.

Step 1: Start With Your Core Message

Before asking AI to write anything, you need clarity on the basics.

Answer these four questions:

Who do you help
What problem do you solve
What transformation do you create
Why does your work matter

Example (your own core message):

“I help women entrepreneurs reclaim their time and peace of mind by designing and maintaining websites that support their business growth.”

Give AI this context first.

It makes everything easier.

Step 2: Give AI Context Before Asking for Content

The biggest mistake people make is asking AI to “write a homepage” without direction.

AI is smart, but it is not psychic.

Try this instead:

“Here is who I am, what I do, who I serve, and the tone I want. Help me brainstorm 10 headline ideas for my Home page.”

Context in.

Clarity out.

Step 3: Outline Your Pages and Let AI Help You Fill In the Gaps

Break each page into clear sections first.

For example, a Home page outline:

Hero section

What you do

Who you help

Key benefits

Services overview

Testimonials

Call to action

Then turn each section into a prompt.

Example:

“Write a short paragraph that explains what I do and who I serve based on this outline.”

Step 4: Use AI to Rewrite Content in Your Natural Voice

AI defaults to sounding robotic.

You can fix that quickly.

Try prompts like:

“Rewrite this paragraph in a warm, relatable, confident tone.”

“Make this shorter and more conversational.”

“Rewrite this to sound like a woman entrepreneur speaking to another woman entrepreneur.”

You get to shape the voice.

Step 5: Use AI to Identify What Is Missing

AI is great at spotting gaps.

Ask:

“What questions might a potential client still have after reading this section?”

AI will show you missing information or confusing areas you may not notice on your own.

Step 6: Use AI for Simple SEO

SEO does not have have to be overwhelming.

Ask AI to help you with:

Keyword ideas
Meta descriptions
Page titles
Alt text
CTA options
Structure suggestions

And remember: consistency is more important than perfection.

What You Should Still Review Quarterly

Even with AI, content should be reviewed regularly.

Every quarter, check:

Are you using the right words
Has your audience language changed
Have your services changed
Are competitors using new phrases
Does your website still sound like you
Is anything outdated or unclear

AI can support this review, but your voice and strategy ultimately guide the decisions.

Ready for a Website That Sounds Like You and Converts Like It Should

Whether you are redesigning your full site or refreshing an existing one, your content should evolve with you.

If you read through your website today and think, “This doesn’t even sound like me anymore,” or if your site no longer reflects your offers, your voice, or your growth, it is time for a content update.

This is not just for new websites or major redesigns.

It is also part of healthy website maintenance.

Ideally, you should review and update your content at least once a year, or quarterly if your business is growing quickly.

Because your website cannot convert if it is speaking an old version of your business.

And you do not have to figure it out alone.

As your Fractional Digital Partner, I help you: