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Writer's pictureKim Oden

Cultivating Openness: The Power of Listening, Objectivity, and Empathy in Small Business Ownership

As a UX designer working closely with small businesses and non-profits, I've seen firsthand the hurdles and triumphs these organizations navigate daily. Today, I want to share a powerful tool that can reshape your business landscape for the better - openness.

Openness is about embracing fresh ideas, staying objective, and showing empathy. This is a powerful mantra, especially for my BIPOC and women small business owners out there. Injecting openness into your operations can spark deeper connections, inspire game-changing solutions, and foster an inclusive business space that supports everyone involved.



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Hearing Out New Ideas

Innovation doesn't sprout from thin air—it blooms from fresh, daring ideas. As the captain of your ship, cultivating an atmosphere where ideas are shared and encouraged can fuel transformative changes, pushing your business to reach new horizons.


Encourage your crew to voice their thoughts, make brainstorming a regular event, and assure your clients that their ideas are welcome and valued. Building a culture of openness makes your business an inviting space, particularly for BIPOC and women looking for businesses that value their voice. When you show you're all ears, you not only drive innovation, but also win trust and respect from your team and clients.


Staying Objective

Keeping a clear head is vital when making business decisions. It helps you steer clear of bias, letting you make decisions based on facts, not just feelings. For my fellow BIPOC and women small business owners, keeping objectivity in your toolbox can be key to leaping over the unique hurdles we often face.


Being objective isn’t about suppressing emotions. It's about recognizing your feelings but not letting them steer your decisions. Every idea, every perspective deserves a fair shot, no matter where it comes from. But remember, if something doesn't sit right with your spirit, pay attention. Your intuition could save you a world of trouble later on.


Showing Empathy

And lastly, the cornerstone of openness - empathy. Empathy is about understanding and sharing the feelings of others. In business, it means stepping into the shoes of your team, your clients, and your community.


Embodying empathy can transform your relationships, boost customer satisfaction, and build a nurturing work environment. As BIPOC and women entrepreneurs, our personal narratives often echo with empathy. Sharing these narratives and encouraging others to share theirs can weave stronger, richer connections.


Cultivating openness is a journey, not a destination. Make an active effort to listen, be objective, and show empathy. In doing so, you'll see a ripple effect on your business, your team, and even yourself.


In openness, we find the fuel not just to exist but to excel in our entrepreneurial journey. Let's journey together, nurturing openness, and empowering our businesses to flourish. If you need a hand navigating your own business journey, don’t hesitate to reach out. Together, we can cultivate openness and help your business thrive.

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